On 19 July 2013, the PiMA research team held a stakeholder forum at Chita Lodge in Lusaka, Zambia, in order to share and discuss early research findings with policy, media and donor communities. Participants included Radio Phoenix, Irish Aid, BBC Media Action, UNZA, DFID and the World Bank, among others.
Beginning with an overview of the project’s aims and methodology, the forum focused on early findings from survey research in low-income constituencies, and qualitative research from inside radio and TV stations in Kenya and Zambia. Participants expressed interest in further analysis of survey results to better understand the roles of social issues and language as potential reasons for participation and non-participation. Additionally, some felt that the research presents an opportunity to further investigate regional and gender-based dimensions of participation in interactive media. Finally, responding to findings from research into media houses, debates highlighted the complex and ambiguous role of ownership and control in interactive media spaces.
The forum was chaired by PiMA co-investigator Mr Neo Simutanyi, Executive Director of the Centre for Policy Dialogue, Lusaka, with presentations by Principal Investigator Dr Sharath Srinivasan (University of Cambridge), Co-Investigator Professor Winnie Mitullah (University of Nairobi), and PiMA Research Associates Dr Fred Okoth Mudhai (University of Cambridge) and Dr Alastair Fraser (University of Cambridge).