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Centre of Governance & Human Rights (CGHR)


3rd February 2014

The Awra Amba Experience: Preview Screening and Q&A with film makers Paulina Tervo and Serdar Ferit



The second of CGHR's film screenings proved to be a unique and popular event. The Awra Amba Experience, played to a full house, and was followed by a lively discussion with Paulina Tervo and Serdar Ferit. 

The Awra Amba Experience is an interactive documentary telling an inspiring and hopeful story about an Ethiopian village, that has dared to re-imagine and put into practice a new societal model. An online, cinematic experience allows audiences to explore the story through an immersive, 360° tour of the village, where they meet the community's inhabitants and learn about their way of life in short films, infographics and photo stories, as well as connect with the community through an online discussion platform. 




The Film Makers

Paulina Tervo  (Producer/Director/Project Leader) is an award-winning producer and documentary filmmaker. Her work has taken her to more than 20 countries around the world, on a variety of film and reporting assignments. Paulina's work has been published by the Guardian, the BBC, ITV, Discovery Channel, Deutsche Welle, ZDF, Link TV, TRT and YLE among others. Her films have been screened at more than 50 international film festivals, and  have been shown in classrooms, museums, community centres and on village squares. Alongside her filmmaking career, Paulina also lectures and runs workshops on documentary filmmaking and interactive storytelling.   Twitter: @paulinatervo

Serdar Ferit (Director/Producer/ Cinematographer) is a British writer/director and the co-founder of Write This Down Productions. He has directed in a variety of genres, including fiction and non-fiction films, commercials, interactive films, television programmes and music videos, winning several awards for his work and receiving praise from Kevin Spacey, Emma Thompson, Mike Figgis, Hussein Chalayan and Alain de Botton. His work has been broadcast globally on television to over 100 million people, screened in over 200 cinemas, and distributed on a number of online platforms, including the Guardian website, Current TV and Virgin VOD.

Serdar has Masters degrees in fiction film directing and documentary film-making from the University of London and the University of Hertfordshire. He has held several teaching positions since 2005 at institutions such as the University of Greenwich, Buckinghamshire New University and the London Academy of Radio Film and Television. Twitter: @serdarferit