This talk is part of the CGHR Research Group seminar series, featuring Dr. Ali Sonay and discussant Lorena Gazzotti. It will explore a recent paper published on the liberalisation of the previously state-controlled radio sector in Morocco in 2005, with 12 private radio stations having been established in addition to the already existing public stations.As the restructuring of the audiovisual sector is a recent phenomenon, this paper asks how Moroccan audiences responded: What do they listen to and why? In order to answer this question, fieldwork was conducted for a period of three months, primarily interviewing taxi-drivers as a major cohort of radio listeners. In addition, an online survey of students’ listening preferences helped to contrast these findings with those relating to a younger generation.