During this talk, Anna Bilous (Associate of Beyond Violence) will present her findings on the recent developments in the online media market in Ukraine, the usage of online media for organising social movements and will concentrate specifically on the Facebook and YouTube strategies of social activists’ groups during the Euromaidan protests and open conflict with Russia. The talk will be of particular interest to those who are keen to know more about the way Euromaidan protests of 2013-2014 influenced media and online networking culture in Ukraine, as well as those who are interested in online social activism related to the dissemination of objective information on the situation in Ukraine, and people who stand behind it.